Our team
Our experience
Our team has been in your position and believe it takes connecting marketing and sales to successfully drive hyper growth. To win its imperative sales and marketing are aligned and working together effectively.
It sounds straightforward, but success is in the detail.
Amanda Armstrong
Director, Revenue Consulting
Amanda is our Director of Revenue Consulting. She helps across the full spectrum of revenue generation including sales, marketing, technology, people and strategy. Within executive roles at Xero, Vend and Crimson Education, and deep experience as a sales and marketing leader, she helps teams thrive across multiple divisions and countries.
Her expertise is in building a strong foundation to ensures companies can accelerate their growth to the next level. This dovetails beautifully into our business process automation work. Amanda is also a brilliant, personable coach with a unique ability to quickly assess performance gaps, formulate a strategy and execute an effective outcome to achieve rapid results.
Amanda is also an active person who loves to exercise, travel and spend time at the beach.
Tarryn Brent
Fractional Chief Marketing Officer
-Maternity Leave-
Tarryn models a paradigm shift in how to position a company and market within the high-tech sector. She has led marketing at Xero, Microsoft and Amazon Web Services within New Zealand before joining GravityLab to complement our Revenue Acceleration team.
Tarryn led the Microsoft New Zealand market transition of on-premise to cloud technology and the launch of Yammer. A highlight was working at the bleeding edge of integrating social marketing platforms into local early adopter businesses alongside other innovative tech at the time such as VoIP solutions.
Xero was the place for igniting a global scale of beautiful cloud accounting software and needed people to help spread the word. Tarryn established the New Zealand marketing team from the ground up and became known within the company as delivering best of breed marketing and communications campaigns, with these executions being showcased and used across all Xero regional markets.
Tarryn managed the design and build of their new family home in North-West Auckland, and loves spending time with her husband, two wonderful children, and of course, three cats.
Daniel Howell
Managing Director
Daniel has always been passionate about people, business and technology. He comes from a background in management consultancy where he worked with top managers of some of NZ’s biggest businesses (AXA, NZ’s Bankers Association, Ministry of Justice ICT). He has managed large IT projects as well as run his own website development shop.
He is passionate about non-profits and making a tangible difference in the world we live in. This led him to live in Africa for two years developing the finance of local and international NGOs.
He brings a depth of knowledge to process design sessions and can turn abstract concepts into a technical reality. Daniel can’t wait to use his analytical prowess and digital business insights to be a force for good in your organisation.
Michelle Copeland
Senior Business Analyst
As Senior Business Analyst, Michelle has experience eliciting business requirements and delivering CRM projects in Fintech, Insurance, Telco, Data Analytics at a local and global scale.
Michelle cares about understanding organizational strategy, what success looks like to clients, and how technology can be utilized to achieve successful business outcomes.
Travel has made up a huge part of Michelle’s life, having lived and worked as a BA in UK, Ireland, Germany and Australia, and now returned home to NZ. In her spare time, she finds herself flailing around on her surfboard catching the odd wave, hanging out with friends, and exploring NZ.
Briony Gray
Business Analyst
Briony is an old-soul millennial who’s found her calling in empowering people with technology so they can spend more of their precious time doing their best work.
With experience working in a high growth global EduTech start-up, as both a Project and Product Manager, Briony has a bright, creative, get-things-done attitude that is driven by both people (first), and numbers (second).
Pre-fitted with a notebook in one hand and a pen in the other, she has held roles which have been fundamental in major system implementations and designing solutions that have empowered teams across the global business.
When not geeking out you might find her sipping gin while playing with puppies.
Kristin Moolman
Marketing Automation Consultant
Kristin is a CRM / marketing automation specialist and has been helping businesses primarily in the services sector, develop and implement their automation strategies with a variety of platforms. She has a strategic scope with an eye for detail, enjoys being able to help businesses connect more effectively with their audiences and enable them to spend more time doing what they are great at. She has partnered with businesses through their growth phases since 2012, helping guide their digital adoption and becoming an extended part of the team.
She has worked with high growth clients such as WOOP, Dream Childcare, Moceanic and Property Apprentice.
In her own time, Kristin enjoys spending time with her family and all things to do with the ocean, whether that be immersed in it or helping to clean it. She is a strong advocate for the protection of sharks and our oceans.