Fractional CRO / Sales Leaders

Our Approach

The Virtual/ Fractional CRO roles and responsibilities can be broken down into four key areas; Strategy, People, Process, and Technology.

Strategy

  • Create GTM strategy and execute on this
    • Transform your business objectives into an effective go to market plan that includes assisting your team in areas like the development of the market opportunity, value proposition, messaging strategy, brand and pricing strategy
  • Define and refine your revenue strategy
  • Align you sales, marketing, and customer success strategy

 

Process​

  • Map your buyer journey
  • Design sales and marketing process
  • Define lead and opportunity stages
  • Develop sales onboarding programme
  • Create Sales Playbook
  • Build templates and sales tools
  • Define metrics to measure for all sales roles
  • Provide accurate weekly forecasts

People

  • Design or advise on Sales and Marketing team structures
  • Regular 1:1 cadence
  • Sales coaching and development
  • Leadership coaching 
  • Sales compensation plans to drive right behaviour and results
  • Sales training 
  • Sales onboarding

 

Technology

  • Define the metrics that matter in your CRM
  • Design and or refine sales workflows in CRM to drive increased sales efficiency
  • Sales dashboards for each role 
  • Build forecasts into CRM

 

Strategy

  • Create GTM strategy and execute on this
    • Transform your business objectives into an effective go to market plan that includes assisting your team in areas like the development of the market opportunity, value proposition, messaging strategy, brand and pricing strategy
  • Define and refine your revenue strategy
  • Align you sales, marketing, and customer success strategy

Process

  • Map your buyer journey
  • Design sales and marketing process
  • Define lead and opportunity stages
  • Develop sales onboarding programme
  • Create Sales Playbook
  • Build templates and sales tools
  • Define metrics to measure for all sales roles
  • Provide accurate weekly forecasts

People

  • Design or advise on Sales and Marketing team structures
  • Regular 1:1 cadence
  • Sales coaching and development
  • Leadership coaching 
  • Sales compensation plans to drive right behaviour and results
  • Sales training 
  • Sales onboarding

Technology

  • Define the metrics that matter in your CRM
  • Design and or refine sales workflows in CRM to drive increased sales efficiency
  • Sales dashboards for each role 
  • Build forecasts into CRM